Hreflang is an HTML attribute that helps search engines understand the language and intended geographical audience of a webpage. It is used to indicate to search engines which version of a page should be displayed to users in different countries and languages.
Hreflang is particularly useful for websites that target multiple countries or languages, as it helps to ensure that the correct version of a page is displayed to users in each location. For example, if a website has separate pages for English-speaking and Spanish-speaking users, the hreflang attribute can be used to specify which version of the page should be displayed to users in each country.
The hreflang attribute is specified in the HTML code of a webpage and can be added to the <head> section of the page or as an HTTP header. The attribute takes the form of a language code and an optional country code, separated by a hyphen. For example, “en-us” for English (US) and “fr-ca” for French (Canada).
In conclusion, the hreflang attribute is an important aspect of website development that can impact both the accessibility and SEO of a website. By specifying the language and intended geographical audience of a webpage, website owners can help search engines understand which version of a page is most relevant for each user, improving the chances of appearing in search results and increasing visibility.