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December 19, 2025🇮🇪 Are you a small business owner, freelancer, or tradesperson in Ireland who needs a professional website but is terrified of the cost?
You’ve come to the right place!

Many Irish startups and sole traders are paying thousands of euro to web agencies for a website that you can actually build yourself for the price of a few pints a month. This article will show you how, step-by-step, using the world’s most popular website tool: WordPress.
1. Introduction: Why You’re Likely Overpaying for a Website in Ireland
For years, getting a business website in Ireland meant hiring a local web agency. While these agencies do great work, they come with a hefty price tag.
- High Agency Costs: A basic 5-page “brochure” website from an Irish agency often starts at €2,000–€3,000, and a fully featured one can run to €5,000–€10,000 or more.
- Expensive Hosting: Some local providers also charge high monthly fees for “managed” hosting, which is often just standard hosting repackaged.
The secret? Most Irish agencies and developers use the exact same free and low-cost tools that are available to you!
Introducing WordPress: The Budget-Friendly Solution
WordPress is a Content Management System (CMS)—a fancy way of saying a tool that lets you build and manage a website without touching code. It powers over 40% of the internet, from small local shops to massive companies.
The best part for you?
- No Coding Skills: Everything is done with simple clicks, menus, and drag-and-drop tools.
- Affordability: You only need to pay for cheap hosting and a domain name (like
yourbusiness.ie).
2. Option 1: Build Your Own Cheap WordPress Website in Ireland (DIY)
The process of building your own site is incredibly simple and much cheaper than you think. You can launch a professional, secure website for around €5–€15 per month.
Step 1: Get Affordable Hosting and a Domain
Your website needs two things to exist: a Domain Name (your address, e.g., thecoffeecup.ie) and Web Hosting (the land on the internet where your website files live).
| Jargon | Simple Explanation | Cost (Approx.) |
|---|---|---|
| Domain Name | Your website’s address. | €5–€20 per year |
| Web Hosting | The online server space that stores your site. | €3–€10 per month (Introductory Price) |
**Note:** Introductory prices are for the first year. Renewal rates are typically higher, so always check the renewal price!
Domain Name (Your Address) Price Examples (1st Year)
If you want to look local and trustworthy, a .ie domain is best, but .com is also a solid choice.
| Domain Extension | Typical 1st Year Price Range |
|---|---|
| .ie (for Irish businesses) | €3.50 – €10.00 (Introductory offers) |
| .com (most popular worldwide) | €5.00 – €15.00 (Introductory offers) |
| .eu | €4.00 – €8.00 (Introductory offers) |
*Renewal prices for .ie domains can vary widely, from around €18 to €40+ per year, so compare registrars carefully. Some hosts include a free domain for the first year.
WordPress Hosting Price Examples (Starting Plans)
These are common, affordable prices for basic ‘shared’ WordPress hosting suitable for a small Irish business website:
| Provider Type | Typical Starting Price (Per Month) | What to Look For |
|---|---|---|
| **International Budget Hosts** (e.g., Hostinger, SiteGround) | €2.95 – €4.99 (Requires 1-3 year prepayment) | Fast speed, servers in Europe (e.g., UK/Netherlands/France) |
| **Irish Local Hosts** (e.g., LetsHost, Hosting Ireland) | **€4.99 – €10.99** (Often includes first month/year discount) | Local support, Irish data centres, often simpler pricing |
When you sign up for hosting, you will choose a plan. Look for one that explicitly says “WordPress Hosting.” Most providers will even include a free domain name for the first year.
Step 2: One-Click WordPress Installation
This used to be complicated, but now it’s incredibly simple. All major hosting providers offer a “One-Click Install” for WordPress.
- Log into your hosting account (your hosting company will send you the details).
- Look for a button or link labelled “Install WordPress,” “Auto Installer,” or “Softaculous.”
- Click it, choose your website name, and set an administrator username and password.
- The system does the rest in about 60 seconds!
You now have a live, working WordPress website.
Step 3: Choosing a Free WordPress Theme
A Theme is the visual design template for your entire website. There are thousands of free themes.
- In your WordPress dashboard, go to Appearance > Themes.
- Click “Add New” and search for clean, popular, and well-reviewed themes like Astra, Hello Elementor, Neve, or GeneratePress.
- Hover over the theme and click “Install,” then “Activate.”
This instantly changes the look of your site.
Step 4: Designing Pages with Elementor (Drag-and-Drop)
This is where the magic happens and where you skip the coding! Elementor is a free plugin that gives you a visual editor. Instead of code, you just drag elements (like headings, images, and text boxes) onto the page and drop them where you want.
- Go to Plugins > Add New in WordPress.
- Search for “Elementor Website Builder.”
- Install and Activate it.
- When creating a new page (e.g., your “About Us” page), click the blue button that says “Edit with Elementor.”
- You will see your page on the right and a list of elements on the left. Drag a “Heading” or an “Image” onto the page and type your text or upload your photo.
It’s like using Microsoft Word or PowerPoint, but for your website!
Step 5: Recommended Free Plugins for Business
A Plugin is a small piece of software you add to WordPress to give it extra features. Think of them as apps for your website. You only need a few essential ones:
| Plugin Category | Plugin Name (Look for these) | What it does for your Irish business |
|---|---|---|
| SEO (Getting Found) | Rank Math or Yoast SEO (free versions) | Helps your website appear higher in Google when people search for your services (e.g., “Plumber Dublin”). |
| Security | Wordfence Security or Sucuri Security (free versions) | Protects your site from hackers and common security threats. |
| Speed/Caching | WP Rocket (paid, but worth it) or WP Super Cache (free) | Makes your website load faster, which is crucial for happy visitors and Google rankings. |
| Contact Forms | WPForms Lite or Contact Form 7 (free) | Creates professional contact forms so customers can email you directly from your site. |
3. Option 2: Hiring Freelancers Instead of Irish Agencies
If the DIY option seems like too much work, you can still save a fortune by hiring a **freelancer** instead of an Irish agency.
How Freelance Platforms Work
Websites like Fiverr and Upwork connect you with professional developers and designers from around the world.
- Fiverr: Best for small, fixed-price tasks (e.g., “I will set up WordPress hosting for €50”).
- Upwork: Better for larger projects where you post a job, and freelancers bid on it (e.g., “I need a full 5-page WordPress site built for my cafe”).
The Cost Difference
The massive difference in cost comes down to living expenses. A skilled developer in a country with a lower cost of living can charge €300–€500 for a full website setup, which would cost €3,000 or more from a developer in Dublin or Cork.
Typical Low-Cost Services You Can Hire For:
- Full WordPress Setup: Installing WordPress, choosing a theme, and setting up the basic pages.
- Custom Design: Taking your logo/branding and customising the theme to match your style.
- Technical Fixes: Solving problems like slow speed, security issues, or mobile display errors.
4. Important Tips When Working With Fiverr or Upwork Developers
Hiring a freelancer is a fantastic way to save money, but you need to be smart about it.
How to Choose the Right Freelancer
- Focus on Reviews: Only hire freelancers with many 4.8-star or higher reviews and a good history of work.
- Check the Portfolio: Look at their previous websites. Do they look clean, modern, and mobile-friendly?
- Test Communication: Before hiring, send a quick message. Do they reply quickly, and do they understand your needs as an Irish business owner?
Low Cost Doesn’t Mean Low Quality
A freelancer charging €350 for a full setup is often providing the exact same high-quality work as an agency charging €3,500. They simply have lower overheads and work from a different economic market.
Highly Recommended: Hire an SEO Expert for a Review
You should strongly consider hiring a separate, experienced SEO (Search Engine Optimisation) expert for a quick audit *after* the developer has finished the work.
What an SEO Expert Will Check:
- Website Structure: Is the website set up in a logical way that Google can understand?
- Speed and Mobile: Are the page load times fast, and does the site look perfect on a mobile phone?
- SEO Setup: Has the developer correctly used your free SEO plugin (like Yoast or Rank Math) to target your local Irish customers?
This small investment (€100–€300 for a review) protects you from costly mistakes and ensures the website your developer built can actually be found by Irish customers on Google.
5. Irish Web Agencies: Benefits and Issues
Hiring a local Irish agency is not *always* a bad idea. They simply cater to a different business need.
The Benefits
- Local Communication: You can meet them in person, which is great for building trust.
- Branding & Strategy: They often have in-house designers and marketing experts who can help with your overall business branding and strategy.
- Ongoing Support: They offer a clear support and maintenance contract, meaning you can call them if anything goes wrong.
The Issues
- Very High Prices: For small businesses and sole traders, the high prices are often prohibitive. A lot of the cost covers their office rent, sales team, and business overheads.
- Long Contracts: You can sometimes be locked into long, expensive monthly maintenance and hosting fees.
- Using the Same Tools: You are often paying €3,000 for them to set up a free WordPress theme and free plugins that you could install yourself in an afternoon.
When does hiring an Irish agency make sense?
It makes sense if your budget is high (€5,000+), and you need a complex site (like a large e-commerce store) or a deep, in-person branding strategy.
When does it *not* make sense?
It doesn’t make sense if you are a small local tradesperson, freelancer, or startup who only needs a few simple pages to showcase your work and get customer leads.
6. Conclusion: Your Professional Irish Website is Achievable
Building a professional website for your Irish business doesn’t need to empty your bank account. You have three clear choices:
| Option | Ideal For | Approximate Upfront Cost | Difficulty |
|---|---|---|---|
| DIY WordPress | Budget-conscious beginners with time to learn. | €50–€100 (Domain + 1 year Hosting) | Medium |
| Freelancer | Tradespeople/small businesses who value speed and cost. | €300–€800 (For a complete setup) | Easy (You manage the freelancer) |
| Irish Agency | Large SMEs or businesses with complex needs/big budgets. | €2,500–€10,000+ | Easiest (You hand off the work) |
Don’t let the technical jargon or the high prices of local agencies scare you. Start small, focus on getting your business online with a simple, professional WordPress site, and scale it up as your business grows!


