Local SEO is the process of optimizing a website or web application for local search queries and local search results. It involves using local SEO techniques and tools to provide the location and contact information of the business and to acquire and manage the local reviews and the local citations from other websites and web applications.
Local SEO is a crucial component of search engine optimization (SEO), as it enables the business to target and reaches the local audience, and to compete with other local businesses for the top positions in the search engine results pages (SERPs). It should be data-driven and user-centred and should be integrated with other SEO strategies and tactics.
Here are some key aspects of local SEO that every business should consider:
Location and contact information are the basic and essential details of a business that enable users and the search engine to discover and contact the business. They provide the address, the phone number, the email, and the opening hours of the business, and enable users to find and visit the business easily and efficiently. To create good local SEO, users should have a strong understanding of location and contact information and should be able to provide and manage them accurately and consistently.
Local reviews and ratings are the feedback and the evaluation of the users about the business that enable other users and the search engine to evaluate the quality and the reputation of the business. They provide the comments and the ratings of the users about the products and the services of the business and enable users to make informed and trustful decisions about the business. To create good local SEO, users should have a strong understanding of local reviews and ratings and should be able to acquire and manage them effectively and consistently.
Local citations and directories are the mentions and the listings of the business in the other websites and web applications that provide local information and local services. They enable users and the search engine to discover and verify the existence and the details of the business and to evaluate the relevance and authority of the business. To create good local SEO, users should have a strong understanding of local citations and directories and should be able to acquire and manage them effectively and consistently.
Local keywords and content are the words and phrases that users and the search engine use to search and evaluate local businesses. They enable the business to target and reach the local audience, and to provide a relevant and engaging experience.