Technical SEO is the process of optimizing a website or web application for the technical aspects and the technical performance. It involves using technical SEO techniques and tools to improve the speed and the security of the site or app, and to enhance the crawlability and the indexability of the pages.
Technical SEO is a crucial component of search engine optimization (SEO), as it enables the site or app to provide a smooth and safe experience for the users and to signal the search engine about the quality and relevance of the page. It should be data-driven and user-centred and should be integrated with other SEO strategies and tactics.
Here are some key aspects of technical SEO that every website or web application should consider:
Speed and performance are the characteristics of a website or web application that measure and describe how fast and how efficiently it loads and functions. They enable users and the search engine to evaluate the user experience and the user engagement of the site or app and to determine the ranking and the relevance of the page. To create good technical SEO, users should have a strong understanding of speed and performance and should be able to monitor and improve them effectively and consistently.
Security and SSL are the principles and protocols that enable users and the search engine to access and use a website or web application securely and safely. They provide encryption and authentication and enable users to trust and share sensitive information with the site or app. To create good technical SEO, users should have a strong understanding of security and SSL and should be able to use and implement them effectively and consistently.
Crawlability and indexability are the characteristics of a website or web application that enable the search engine to discover and access the pages of the site or app. They provide the structure and the navigation of the site or app and enable the search engine to crawl and index the pages accurately and efficiently. To create good technical SEO, users should have a strong understanding of crawlability and indexability and should be able to monitor and improve them effectively and consistently.
Sitemap and robots.txt are the files and instructions that enable the search engine to discover and access the pages of a website or web application. They provide the list and the rules of the pages of the site or app and enable the search engine to crawl and index the pages appropriately and efficiently. To create good technical SEO, users should have a strong understanding of sitemap and robots.txt and should be able to create and manage them effectively and consistently.
Technical SEO is a crucial aspect of search engine optimization and should be approached with a data-driven and user-centred perspective. By considering the elements discussed above, users can create effective and efficient technical SEO that meets the needs and expectations of the users and drives business success.
